Creating a safe online space to listen, share and be heard
I was responsible for the co-design, strategy and technical approach to Mind’s Elefriends – the UK’s most successful peer support platform. By applying a Lean Startup approach I was able to take the idea from concept to full-scale service.
- 80,000+ members, with around 50 new joining every day
- 15% of new users post at least two messages
- 85% of users say Elefriends has helped them better manage their mental health
- Voted by the Guardian as one of the top five mental health apps
- I designed the initial prototype wireframes and tested the assumptions through a series of co-design workshops with vulnerable service users.
- I coded the initial working prototype to validate early ideas.
- I pulled together and managed an Agile development team to scale up the initial idea from website concept to two apps (iOS and Android).
- I led the ongoing service design and optimisation through usability testing and implementation of a measurement strategy.
- I regularly presented progress to stakeholders and funders.
- I used a collaborative, dynamic planning process – prioritising the work that needed to be done against capacity and capability of our multi-disciplinary teams.
I also took responsibility for the technical approach, ensuring best practice, such as implementing AI machine learning to automatically moderate distressing images.
- Elefriends: A supportive online community where you can be yourself
- Yoomee: Using Artificial Intelligence to keep people safe
- Mind blog: Building the Elephant's new home
- Mind blog: Somewhere I could be heard
- The Guardian: Elefriends: the social network for the mental health community
- The Guardian: Top five mental health apps